If I’m anything, it’s productive. Idle time is wasted time in my book. I’m sure much of my work ethic came from my parents, but there’s something innate in my personality that keeps me driven to do more, make more, be more.

I was raised in Northern Virginia just outside of Washington DC, attended Vassar College and drove cross-country to Los Angeles after graduation. I’m lucky to live in Hollywood with my wonderfully funny and talented husband and a sassy Chihuahua.

Beyond running my own business and making music, I serve on the Hollywood Hills West Neighborhood Council as Transportation Chair. LA is my home and I want to make it the best it can be.


I started creating simple HTML websites in college. After successful stints in merchandising and marketing at several e-commerce startups here in Los Angeles, I now run my own web design and consulting company helping startups and established e-commerce companies build and improve their online stores. I’ve worked with hundreds of clients selling everything from apparel to auto parts, industrial tools to handmade soap. Learn more about my services or view my portfolio at DuckSoupEcommerce.com.

I’ve also had a few web-based businesses of my own, including The Welcome Mutt (dog supplies), Poop Bag Club (eco-friendly poop bag subscription service), Lucy’s Pillows (handmade pillow covers) and LA4Beginners (insider’s guide to Los Angeles). I’ve got a few new ideas in the works, so stay tuned.


Music has been a passion since I was a child. I started playing piano at five years old, took guitar lessons in high school and sang in choirs and a capella groups from middle school through college. With my BA in Music from Vassar College, I intended to work in the music business when I moved to Los Angeles, but instead ended up in e-commerce. In recent years, I’ve revisited my musical side, writing songs and performing at open mics. In 2016, I released my first EP under the name Dani Good.

To learn more about my music, visit DaniGood.com. You can also follow my alter-ego on Instagram or Facebook, stream my album on Spotify, watch performances on YouTube or listen to my latest acoustic and demo tracks on Soundcloud.


I’ve published three nonfiction books. Someday I’ll finish one of the many novels brewing in my head…

  • Build a Better Password: Create and Save Strong, Secure Passwords the Fun & Easy Way!

    Buy on Amazon

  • E-Commerce for Everyone: How to Launch a Successful Online Store Using Bigcommerce (or Other Hosted Platforms)

    Buy on Amazon

  • So You Need a Web Designer: How to Find the Right One, Build a Great Working Relationship and Create the Website You Want

    Buy on Amazon


Want to get in touch? Maybe we can create something together.